A business card is a very tiny piece of marketing collateral if you think about it. Two inches by 3.5 inches. That’s it. You have to get a lot of information across in a small area.Obviously, you can’t expect your business card to tell the whole story about your company, although it is tempting. We’ve all seen cards that are crammed with information. What a business card should do it give a great first impression. Here are some tips to help you put your best business foot forward:Use a professional printer because the extra expense will be well worth it. Cards printed at your office or even in those big-box office supply stores usually look cheap and probably won’t convey the message you want. Your local printer will often keep your card design on file so that you can easily have more printed as well.Use your logo as the focus and make it the largest element on your card. Not happy with your logo? Talk to a graphic designer or even your printer – they often have great designers on staff.Match your card’s overall style with your industry. Take a look at the cards of your competitors when you go to a networking event. Of course, you don’t want yours to look exactly the same, but it should give the type of impression that people expect from your industry.Avoid cramming too much information on to the card; keep to the essentials like your name, title, company name, address, phone, email and website. If you have room, a tagline and a social media link is good as well.The font should be easy to read, and stick with a maximum of two different fonts.Keep your font color to a maximum of two colors. One color is fine, especially if you have a colorful logo.Textured paper or colored paper can enhance a card’s interest. In general, stay with lighter shades for the best readability.While glossy paper looks great, you may want to consider using a non-glossy paper that allows your prospects to write notes on the back. Glossy paper is usually hard to write on with a pen.Like textured or colored paper, embossing and foil stamping are two printing processes that can give your card more visual appeal. Ask your printer for examples.If you have room, and if you have a professional headshot, consider having it added to your business card.If you’re looking for more direction about designing a great business card, please contact us. We are happy to help!
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