When marketers solely focus on the delivery of content, they lose sight of the importance of connecting with people – their audience. You know the old saying, “you can talk the talk, but can you walk the talk.” That old saying sort of applies with building a brand community through engagement.
If you have the best information in the world to share with your audience, that message may be portrayed differently to your audience than what your intentions are due to a poor delivery method and bad approach. What’s a bad approach? A bad approach would be focusing solely on the delivery and not on the people who you’re delivering your information or messages to.
Getting Social is Fun
Getting social is fun for most people and everyday people get social from around the world. Everyday people start conversations and connect via popular social media platforms regarding this content or…
View original post 431 more words