When engaging customers, it’s just as important to reach causal customers who are not passionate about your brand as it is to engage with your loyal customers. This engagement will offer your company a different perspective in comparison to your loyal customers. Engaging with your casual customers allows you to validate feedback from your loyal customers and it also helps to identify various ideas and ways to turn those casual customers into loyal customers as well.
The Power of a Digital Marketing Strategy
We are now living in a digital age and It is estimated that an astounding 2.4 billion Internet users regularly connect to an even more astounding 8.7 billion number of devices to connect to the Internet. This digitally fragmented world is not only empowering to customers and consumers everywhere, but it’s also empowering to companies around the world as well.
The Internet, particularly when it comes to…
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