editorial content; spark big data: http://wp.me/p2c5cm-Ip via @bowden2bowden
While content marketing is taking over the marketing budgets of everyone from international brands, to small mom and pop local businesses, some still struggle with producing editorial content. The days of purchasing pop up ads and banner ads are gone. Now in order to get the attention of potential customers, you have to rethink your marketing strategy. The brands and businesses that realize that their marketing efforts should turn them into a news source are the ones who are reaping the benefits of the internet. If the thought of expending a lot of money on content creation makes you gulp, consider this information.
Content is the way of the internet
Not only do you have to make content, it has to be useful to your customers. That means distributing content that doesn’t contain a commercial message. Editorial articles can actually have a larger influence over customers than a display ad. In…
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