As you hit the Internet looking for the greatest way to find more customers, it’s kind of easy to forget about the one you already have. That’s the thing with marketing; 95 percent of the stuff about marketing deals with getting new customers rather than keeping the ones a business has already gained. Lifecycle marketing is the style of marketing that utilizes those customers to their fullest potential and earn your business money from those pockets.
Lifecycle Marketing Basics
Lifecycle marketing centers around customizing your customers marketing experience with you from the first time they visit to the day they no longer need products like yours. Getting the sale from first timers and reminding veterans that your business exists takes different styles of marketing. That’s mostly due to the fact that first timers and veteran buyers have different needs. These needs make up the foundation of lifecycle marketing.
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