To have a universally identifiable brand is like the holy grail of business ownership. It’s the marketing concept that makes your business different. It involves everything from the logo to what kind of chairs are put in the dressing room. It’s the process of putting together image and marketing to increase the visibility of your business. Many businesses falter when developing a brand. The process of branding isn’t always smooth sailing, particularly for newbies.
Prepare for Branding
If your rebranding your business, conduct a customer survey and have the results on hand for the branding session. Put aside a full day to brand your business. Reread your business’s mission statement and other material. And make it a group effort. Your staff can provide valuable insight into your business and the best branding.
Determine Your Customers
When deciding on a brand, your consumers are important. Business owners and their marketing team need to know what they like, whom they…
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