Brand INTERGRITY is everything
brand integrity is integral: http://wp.me/p2c5cm-Dq via @bowden2bowden
In this world, building a trustworthy and worthwhile brand can be like a minefield. Building the strongest brand possible for your business, or the re-branding of your existing one is no easy task. Every action that is taken has to have the big picture in mind, and be focused on your target audience. Today people are cynical due to many businesses operating without morals and ethics, this is why disclosure is key. If you don’t disclose it can cause your customer base to lose faith in you and your company. Here are some pitfalls to avoid that can jeopardize your hard-won trust, or cost you thousands of dollars in FTC fines.
Disclose that you are accepting pay for endorsements
While navigating the online world of blogging, you will find that people out there want to cash in on your customer base. While allowing guest bloggers on your site can be…
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