The psychological term is “chunking.” It is a phenomenon that explains the human condition of short and long-term memory retention. The human brain is a complex beast and we humans have yet to fully figure it out or harness its full potential. Chunking references our brain’s ability to store only so much information into our short-term memory. If thought of in bite sized “chunks,” the chunks of memory that most people are able to process are generally limited to two to six individual items.
How Do We Remember What we Remember?
Further studies revealed that the “chunks” that remained rooted in the person’s memory banks were those that were meaningful to the case subject. This is because visually appealing, and easily digestible, data points are more easily absorbed by the participant for easier retrieval later. Needless to say, the marketing implications of this physiological reality have…
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