Have you ever written a story that you thought was fantastic, evocative and skillfully written, only to have a reader clearly misunderstand your point? Believe it or not, this is quite common in beginning writers. The reason? Oftentimes, many new writers have a world, plot line or idea growing in their imaginations long before putting a pen to paper. These details resonate in the words they write, even if the connection isn’t explicitly made. A third-party reader doesn’t know these details in a writer’s mind, creating a significantly different experience from what the writer intended. This roadblock isn’t unique to writers; the same complication arises time after time in advertising and marketing as well.
Lessons in Language
Take, for example, the urban legend involving the Chevy Nova. In English, nova is a cool word, describing the explosion of a star. For the Chevy marketing team, the concept of an explosively…
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