By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results. To complicate tactics even further, the bewildering proliferation of social media sites leaves them wondering where to place their efforts to get the best results.
Social media and content top the list of successful tactics
Recent research from The Content Marketing Institute provides insights into where you should place your efforts to increase traffic and move prospects along your sales funnel. Around 87 percent of respondents used social media and 83 percent use articles on their website. Yet in the same study, only 49 percent of respondents rated social media as effective or very effective.
The most effective social media site for B2B marketing is LinkedIn, but it’s just not enough to…
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